OPEN INNOVATION AT THE BMW GROUP.
Our global network of Technology Offices plays a vital role in securing the BMW Group’s innovation leadership and is a key aspect of our open innovation approach. For the BMW Group, open innovation means:
- Actively identifying new technology trends and being open to them (Technology Trend Radar)
- Tapping into external and internal innovation potential (startups, intrapreneurs, cross-industry technologies, universities)
- Thinking about AND beyond our core business, i.e. also beyond the car
- Building new collaborations (BMW Startup Garage)
- Acting quickly, in an agile manner, with proof of concept projects and minimum viable products
- Transferring innovations sustainably into the BMW Group
BMW GROUP TECHNOLOGY OFFICES.
Our BMW Group Technology Offices are strategically located around the world – mainly in major technology and innovation hubs. Our customers worldwide benefit from our Technology Offices having experts on site who explore the latest technologies long before they are market-ready. The potential of these technologies is sounded out in pilot projects and then transferred to central divisions – and not always just vehicle development. The Technology Offices work on innovations for all areas of business, from production to smart city solutions to future mobility.
Goal #1
Scout relevant innovations and generate trend reports.
Goal #2
Networking with startups, universities and cross-industry partners, with proof of concept and research projects.
Goal #3
Transfer relevant innovations to the central organisation.
A GLIMPSE BEHIND THE SCENES AT THE TECHNOLOGY OFFICES.
Join us on a journey around the globe and gain interesting insights on the work of the BMW Group Technology Offices.Throughout the next few months one video on each Technology Office will be published here.